Most of the company’s technology is developed in-house by Perfect Corp. Four years on the market and a global user base have enabled YouCam to train its algorithms for a wide range of face shapes and skin tones - an important advantage as consumers demand and expect more diversity from beauty brands.Ĭhang says one thing that sets apart Perfect Corp.’s makeup try-on app is its ability to adjust different colors so users have a more accurate idea of how it will appear on their skin, instead of simply applying the same color to everyone (Chang describes that as “sticker effect”). recently began working on 3D models, so users can see how a virtual makeup or hairstyle will look on them from different angles as they move their heads (for example, hair color, even ombré styles, look realistic even if you flip your hair). The company says its tools help retailers increase basket sizes and conversions, reduce the number of products returned and give brands aggregated data about how consumers interact with makeup colors, like which shades they are most likely to try on and how they combine different products.
says its apps have now been downloaded 700 million times and claims a total of 60 million monthly active users (in China, it also has a mini-program for WeChat). Launched in 2014 by CEO Alice Chang and owned by CyberLink, a digital media software developer, Perfect Corp. It also recently signed a partnership with Ulta to bring its try-on technology to the retailer’s beauty stores and hair salons.
announced a new roster of products under the brand name Beauty 3.0, including AI-based augmented reality tools that recommend foundation, makeup and hair products with a solid rate of accuracy and realism (I tested several of the new apps last month at Perfect Corp.’s Taipei headquarters), even for finishes like glitter and metallics. Since then, YouCam Makeup has expanded beyond selfies into e-commerce and retail, with tools for more than 200 beauty brands and retailers, including L’Oréal, Estée Lauder, Cosmopolitan and Target (the big-box retailer’s online Virtual Try-on tool uses Perfect Corp.’s technology).Īt CES this week, Perfect Corp. At the beginning, it let users experiment with different makeup looks and portrait-editing tools. Released in 2014, the year before Snapchat put face filters on the road to ubiquity, Perfect Corp.’s YouCam Makeup app gave many smartphone users their first taste of augmented selfies.
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